Roseanne the Personality

roseanne_sara_PAGE-2018

22 May: AdWeek: Inside Roseanne’s Triumphant Return to TV

It only took a few moments for Disney-ABC’s upfront presentation last Tuesday to morph into a full-blown Roseanne Barr lovefest. With the surprise breakout success of ABC’s Roseanne revival less than two months earlier, the network felt as if it had won the lottery—ending up with the season’s No. 1 entertainment show among adults 18-49 for the first time in 24 years—and took great pleasure in reveling in its unexpected good fortune in front of the assembled buyers at New York’s Lincoln Center.… Keep on reading

“I’m Kinda Still on Fire”: How Roseanne Divided Hollywood and Conquered Primetime

22 May: Vanity Fair: “I’m Kinda Still on Fire”: How Roseanne Divided Hollywood and Conquered Primetime

“I’m Kinda Still on Fire”: How Roseanne Divided Hollywood and Conquered Primetime

ABC’s reboot has been a ratings bonanza, and yet another front in the current culture wars. How did both its namesake and her TV alter ego go from progressive antiheroines to troublemakers? Let Roseanne Barr explain.

If I hadn’t been waiting to interview her, I might not have recognized the blonde standing before me in a tailored dark-gray blazer and blue velvet loafers as Roseanne Barr, the pop-cultural provocateur whose recent return to TV felt like a bomb detonating in prime time.… Keep on reading