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Women Empowerment Through Transformational Leadership




Shoma Mukherji and Neera Jain

This case was undertaken to explore how the efforts of a woman who was seeking an alternative lifestyle embedded

in the sustainable living resulted in the empowerment of a group of destitute women. This model could perhaps be

adopted by other persons and groups as well to bring about the transformation in the society thereby resulting into

a social and economic development. The case describes the power of transformational leaders and looks at what

leaders can do and achieve for the community, with their limited resources.

Key Words: Transformational Leadership, Social Transformation, Women Empowerment,

Rural Development

 INTRODUCTION Empowerment enables a person to move from a

position of enforced powerlessness to one where it

is possible to exercise power and control over the

resources. The process of women’s empowerment results

in a larger share of control over a variety of resources. Such

resources could be

• Material

• Human

• Intellectual (knowledge, information and ideas)

• Financial (money and access to money)

Empowerment provides an opportunity to women

to exercise control over the decision-making process in

home, community, society and the nation.

The concept of empowerment however has undergone

a revision in the recent times. Empowerment is not merely

providing resources to a target group in order to improve

their situation. Sustainable empowerment happens when

the inner potential is recognised, harnessed and helped to

flower. Each person has specific type of innate strength.

True empowerment happens when one is able to recognise

this inherent potential in oneself and develop it further to

be a productive member of the society.

Jyoti’s story is that of a professionally qualified

manager who has become a leader in the social sector. The

journey started with the inception of an organic farm which

has now developed into a model of sustainable development

and a means of poverty alleviation. Along with her friend

Kakoli, another woman who had a high profile job in the

fashion industry, Jyoti began to touch the lives of men and

women in the six villages and helped them to achieve their

respective dreams. Kakoli has been able to continue with

her first love of designing beautiful garments while their

joint leadership has brought about a transformation for a

group of women who have moved ahead from the life of

abject misery to one of hope and achievement.

Jyoti and Kakoli’s joint efforts have resulted into the

formation of Satya-Jyoti Trust which is a registered nonprofit

organisation. It has been promoting sustainable

farming through adopting socially and environmentally

responsible business practices. The farm provides place

for the operation of this Trust which seeks to work with

the people of this region as well as others by means of

skill based education and training, income generation for

self-sustenance, healthcare and preservation of natural



64 • Mukherji and Jain

VISION—The Journal of Business Perspective • Vol.13 • No. 4 • October-December 2009

The Workshop

Dusk was just setting in over the Aravalli hills when the

two jeeps rolled in through the farm gates. Two thermos

flasks filled with fresh brewed tea and plates of biscuits

awaited the guests. Jyoti, the CEO of Satya-Jyoti Trust,

stood outside the main building with a warm smile of

welcome on her face. Today she was feeling a sense

of achievement as she was on the verge of making the

workshop on sustainable living a reality.

This workshop would provide Jyoti an opportunity

to combine two different models on the transformational

leadership – the first one, more theoretical, taught by the

management practitioners the world over and the second,

more realistic being practiced by various NGOs. On the one

hand, she would be a facilitator who helped to change the

mindsets by sharing experiences, being open to listening,

reasoning and logic and being aware of the imperatives and

on the other hand she would also be a perfect example of

transformational leader who could successfully motivate

and empower women from the rural India to help them

achieve their innate dreams.

All ten participants were from different parts of the

world and had diverse backgrounds. Over the next seven

days they would experience the realities of organic farming.

Along with this they would also observe a community of

people and note key aspects which bounded them together

besides knowing about the factors which kept them apart.

How they worked together to craft a model which allowed

for individual growth while at the same time seeking to find

common cause, above the personal and narrow agendas

would also be explored.

These participants listened in rapt attention while

both of the workshop facilitators introduced themselves.

They had got to know each other informally over dinner

the previous evening. They had also been introduced to

the group of young women who lived and worked on this

farm. The atmosphere in the community hall attached to

the kitchen was one of easy camaraderie. While being

shown around the farm, they came to know that each of

the living quarters had been built through the community

participation. There was no owner-worker divide. There

was just one trained mason who had supervised the

collective labour of love, using locally available stone,

bricks and mud.

They now learnt more about Jyoti and Kakoli who

have based the evolvement of themselves and their farm

on the three principle challenges.

• Environmental Challenges

• Women Empowerment

• Financial Sustainability


Jyoti had always been a busy executive in the garment export

firm. Traveling to meet buyers, meeting with the designers

and suppliers and focusing on the delivery deadlines kept

her on toes throughout the day. Family responsibilities

too needed her attention. In spite of her busy schedule she

always heard this inner voice that often augured her to look

for her anchor and to seek something beyond the hullabaloo

of the corporate involvement. When Jyoti bought a piece of

land in Rajasthan, about 90 kilometers from Delhi it was

a barren, sandy and bereft of greenery which bordered the

windswept desert of the Western India. She would leave

behind her corporate self in the comfortable confines of her

Gurgaon home every weekend and drive out to that land.

For almost a year, nights would be spent under a tree while

she taught herself how to be a farmer and bring to life the

latent energy which lay within herself and within the land.

Her starting point was the pioneering research work

on the bio-dynamic agriculture of Rudolf Steiner based

on a holistic and spiritual understanding of nature and the

human being. She learnt about ground preparation, sowing,

cultivating and harvesting based on the cosmic rhythm:

“It is a science of life-forces which brings about

balance and healing. The light of the sun, moon,

planets and stars reaches the plants in regular rhythms.

Each contributes to the life, growth and form of the

plant. Bio-dynamics recognises that soil itself can be

alive, and this vitality supports and affects the quality

and health of the plants that grow in it. Therefore, one

of the bio-dynamic fundamental efforts is to build up

stable humus in our soil through composting. Every

leaf, all weeds, each spec of earth, every living creature,

every drop of water is considered useful. Fertilisation

is not hastened with chemicals, but brought about by

introducing bees to cross-pollinate (the honey that one

gets is a bonus) and earthworms to enrich the soil.”

The initial learning about organic farming was at her

brother’s farm in Karnataka, a state in the South India.

Books, workshops and seminars provided further inputs

to her. She also drew inspiration from the communes

at Pondicherry which is home to the followers of “Sri

Aurobindo” and “The Mother.”

Fifteen years have gone by and Jyoti has not given up

her corporate job and continues to remain at the helm of

affairs at the export house while the farm has become her

true home from where she drew inspiration, sustenance

and strength. Nature, she believes, is her teacher and friend

which is a pathfinder for her and inspires her to achieve

best mental strength:

“It is a place where I have learnt some of the most

important lessons that Nature and Life have to teach.

Women Empowerment Through Transformational Leadership: Case of Satya Jyoti • 65

VISION—The Journal of Business Perspective • Vol.13 • No. 4 • October-December 2009

There is nothing more satisfying than watching your

fields being harvested, golden grain, ripening fruit and

in spring the hum of bees in the flowering citrus. There

is an ease within as I take in the scene, headiness in the

warmth of the sun and a heart filled with quiet joy that

sends up a prayer on the wings of gratitude,”

Taking Root

In 2004, Jyoti teamed up with Kakoli who had started her

career with one of the leading insurance corporations in

India. She changed track a few years later and graduated

from the prestigious National Institute of Fashion

Technology (India) and the Nottingham Trent University,

the UK just to become a much sought after designer with a

corporate house. Life was a whirl of activity in the fashion

centers of Europe and America. She had a comfortable life,

a great job, was successful but not happy though. There

was unease and an intense seeking for a more meaningful

and complete existence. She often spent time at Auroville*

and Pondicherry as she was seeking answers to her quest

for her inner peace. She had met Jyoti in a conference when

both were part of the garment business. Their acquaintance

developed further and turned deeper during one of her trips

to Pondicherry that made them best friends. Jyoti invited

her to visit the farm and judge for herself if she would

be liked to get herself involved in any way. Her weekend

visits to the farm soon grew into a desire to be there for

good. Though Jyoti has continued to hold her job at the

export house, Kakoli decided to opt out of the corporate

world to lead life with a difference. As she says:

“Taking this leap of faith has not been easy. I did not

know anything about farming and have had to train

myself. Nature is the best teacher and I am learning

fast from it. When I am out in the fields or waist deep

in water or driving through the hilly terrains, I couldn’t

be happier. There is much to be done… it requires skills

in the organic farm management, food processing,

marketing, social development, income generation

through organic cotton clothing …the list is endless.

I now have a job which is rewarding and satisfying. It

keeps me very busy… the money may come some day.

At this point, the farm sustains. I couldn’t have asked

for more.”


The Farm

The transition from owning a farm to becoming an organic

farmer has not been easy for Jyoti. She had to break out

of a conditioned thought pattern and learn endurance from

the Nature.

In the beginning it was not easy to accept the

principles of organic farming which relies on developing

biological diversity in the field to disrupt habitat for the

pest organism. It espouses the purposeful maintenance

and replenishment of soil fertility without using synthetic

pesticides or fertilizers. It is essential to design and

implement an “organic system plan” that describes the

practice used in producing crops and livestock products;

a detailed record keeping system which tracks all products

from the field to point of sale; and maintenance of buffer

zones to prevent inadvertent contamination from the

adjacent conventional fields. Use of chemical fertilizers

and pesticides would have brought her quicker returns. She

resisted the temptation of using chemical pesticide to fight

crop infestation with great difficulty. She knew that in the

long run the organic farming methods would bring about

sustained and healthier growth.

Gradually she introduced cattle rearing as cattle

form an integral part of an organic farm (milk being the

bonus by-product). Apart from the manure which is used

extensively for vermiculture, the urine is collected to help

make the herbal spray for pest control. Bullocks are used

for ploughing and weeding.

In several pits spread out around the farm, organic

matter is collected as and when trees are pruned, crop

residues and fresh farm-yard manure are added and it

is kept moist and allowed to compost with the help of

effective micronutrients which facilitate the composting

process. Another combination has pest-repellent local plant

material (neem, dhatura, aankh) along with manure and


The farm now covers an area of 32 acres. Wheat, pulses,

mustard, vegetables, various kinds of fruits and cottons are

grown regularly. And, of course, there are flowers – which

invigorate the senses and also draw the birds, bees and

insects for pollination. There are fifteen people who live

permanently at the farm. They do not need to buy any food

from outside. Their every consumption needs are met by

what is grown on the farm itself. Achieving the goal of self

reliance and sustainability has been a persistent toil. Rain

at the wrong time has devastated fields of crop:

“Nature, who often seems so capricious and

devastating, is an astute teacher. Her lessons are taught

over and over again till one grows to understand

what we have done in our thoughtless rush for instant

solutions, in our arrogance that tries to “improve.” As

long as we can strike a balance between the quality of

our lives, the health of the society and the environment

and the income we generate, we believe we have been

successful in our venture.”

66 • Mukherji and Jain

VISION—The Journal of Business Perspective • Vol.13 • No. 4 • October-December 2009

Women Empowerment

Jyoti and Kakoli had not planned on making the farm a

heaven for the destitute women. It began with a discussion

with Kavita, a lawyer-activist from Jaipur, who fights

for the rights of women suffering from male oppression.

Women from the remote villages in Rajasthan, particularly

the rape victims and the victims of physical and sexual

abuse at home are provided with legal aid and guardianship

by the NGO run by Kavita. However an attempt to find job

for them did not have much success as these girls lacked

social skills or decision making abilities to manage the

matters associated with everyday civic issues. Jyoti was

ready to take in a few women to provide them employment

in the farm. She realised that if helped these women would

regain self-esteem and they will become strong enough to

find self sustenance. They would also prove themselves as

important productive members of the society.

Rehabilitation of Destitute Women

Many women might have suffered from various forms of

deprivation early in their lives. Some fortunate ones find

refuge and support through the efforts of the dedicated

women lawyers, activists and psychologists. This farm has

proved a heaven for a chunk of these rescued women. They

are provided with secure housing and all the basic resources

like food, medical facilities, clothing, entertainment and

education etc. They start with the development of their

traditional sewing and embroidery skills. The products are

sold for income generation. These women in turn become

trainers for the village girls.

These women are encouraged to work and generate

their own income to spend or save as per their needs.

Each individual is given sole responsibility of a specific

project and is guided to make it into a venture which can

generate income for the community. They can choose

any work which best suits their temperament. They are

though encouraged to participate and learn the tasks

which they may find difficult and challenging to perform.

The responsibilities include teaching, sewing, working

outdoors in the fields, cooking, bee-keeping and making

preserves and pickles. The community kitchen is where

they eat their meals. Living quarters are made of locally

procured stone and exposed bricks. Everybody living in the

farm or those visiting the place is encouraged to chip in

with the building of these quarters.

The aim is to make such women stronger from within,

make them able to recognise their potential and become

confident about their worth. They are also taught to focus

on the present while using their past as a tool to build a

firm foundation for the future. They are given love and

understanding to enable them and find their own feet. Work

is also interspersed with yoga, outdoor games, community

singing and dancing, studies, watching an occasional

movie, a day tour to the city are their other activities.

Every festival and all birthdays are celebrated with equal

enthusiasm. The women have been given training in Reiki

healing by a well known teacher. Each of these women has

a tale of her own:

Voices of Hope

Mamta lost her parents when she was quite young. Her

brothers were not interested in sending her to school. Her

services were needed for household chores and also for

working in the fields. Each day brought her nothing to

smile about. She adores her two mentors and is happy in

the farm:

“I can now read and write. I have a bank account where

I save my earnings. Didi (elder sister, the term they use

to address Jyoti) has also taught me driving. I make

trips to the local markets and also transport guests

around the farm and to the nearby village.”

Manju’s family was against her marrying Bhanwar as

he was from a lower caste. They had arranged her marriage

with a man twice her age with two grown up children. So

she ran away and found refuge in the farm:

“Bhanwar and I both work in the fields. I am also in

charge of the kitchen. We have a one year old daughter

who is loved and looked after by everyone here. Didi

(sister) will arrange to put her in a good school.”

Shabnam could not take the daily abuse of her alcoholic

father and ran away:

“I have learnt tailoring and embroidery under Kakoli

didi’s guidance. I work in the vocational centre. I have

a bank account and am saving my income.”

Hema was most often beaten mercilessly by her father

and brothers if she faltered in her chores. She was rescued

by Kavita and sent to the farm:

“I was taught to read, write and do sums. I am in

charge of the supply line of the food items for the store

in Gurgaon.”

She maintains stock records and also does the

accounting. She adores her two mentors and keeps saying

that she is happy with her new family.

Lata’s schooling had been discontinued when she was

married. Unable to take the violence from her husband and

in-laws, she ran away from home. She is now a teacher in

the school at the farm and also preparing to take her school

leaving exams under the tutelage of the two mentors.

The day begins for everyone in the farm at six in the

Women Empowerment Through Transformational Leadership: Case of Satya Jyoti • 67

VISION—The Journal of Business Perspective • Vol.13 • No. 4 • October-December 2009

morning with prayers and meditation. Everyone assembles

in the community kitchen and dining hall for a cup of

morning tea. Some then prepare breakfast, some go to work

in the fields or attend to other duties as per the weekly roster

which is put up in the dining hall. They all assemble for

lunch around 1.30 p.m. Before dinner everyone is together

once again and there are story sessions, discussions,

singing. The atmosphere is relaxed.

There is continuous learning for these women.

Interaction with committed visitors gives them insights

to the world of women achievers. There are spiritual

discourses, storytelling sessions, skill building workshops,

exchange of experiences.

Education for the Rural Girl Child

On their trips to the neighboring village, Jyoti and Kakoli

found that there was a government funded school where

very few children were enrolled. The infrastructure was

inadequate. Parents however never complained as they

would rather have the children collect firewood and help in

the fields. Day after day the two friends met the villagers

and reasoned with them about the importance of education.

An NGO named Pratham, which has been involved in

spreading education at the grassroot level, was approached

to provide the initial support. The aim was to organise

rudimentary learning for the children of the neighboring

village who have never been to a school and for the young

women residents of the commune. After their research,

the Pratham team found that most of the girls and also

some of the boys did not have basic reading and writing

abilities. While the girls spent their time collecting fodder,

harvesting, collecting firewood or just looking after their

younger siblings, the boys chose to drop out of school as

they felt that the schools had nothing to offer. Beena from

Pratham, spent three months at the farm with the first group

of girls from the village. With their method of teaching, the

girls learnt to read and write in Hindi during those three

months. Subsequently, Sumi came to stay for some months

and provided invaluable guidance to the older girls on the


A school room has now been constructed, study

material procured and search is on for a regular teacher

who is willing to stay on the farm and teach for the love

of shaping young lives. The intention is not to create a

formal school which will impart degrees. The aim is to

create an informal learning environment, which can help

the children read and write and imbibe awareness by


Volunteers are welcomed for short working holidays.

In return for teaching, they are provided food and

accommodation in a healthy surrounding.

Health Centre Project –Akash Neem

Jyoti is aware of the discrimination faced by women with

respect to healthcare facilities and nutrition. Death rate is

higher for women than for men fairly consistently in all age

groups until the late thirties. Time and money are both in

short supply amongst the villagers who are somehow eking

out a living. The nearest doctor is about 17 kilometers


In the local communities around Satya-Jyoti, the most

common health issues are maternal health, neonatal care,

water-borne diseases, skin infections and malaria. A health

camp was organised in December 2008 in the adjoining

village with the help of a nearby hospital. The farm

commune is now trying to raise money for this project.

Jyoti has raised money to provide village women with

sewing machines. They are given fabric and designs and

encouraged to produce quilts and silk stoles which are then

marketed. Part of the income goes to the women and part is

put into the healthcare project.

Vocational Training Centre

Kakoli puts her inherent creativity and professional training

to good use. A small free of charge training centre has been

set up for younger girls and untrained women from the

village. They are taught usage of sewing machines, basic

pattern making, cutting and embroidery. Once they have

learnt, they have the option to join Satya-Jyoti studio or to

use it as a source of their own income. There are no formal

classes or schedules as the girls often have to stay home to

attend to the many chores of looking after their younger

siblings, collecting firewood or working in the fields. The

timings are flexible to suit their needs.

Efforts are on to start a micro-financing project to buy

them personal sewing machines. A “Gudari” is a patchwork

quilt made with the layers of old fabrics and stitched

down with running stitches. They have been making it for

years for personal use, but to make it a income generating

venture, they will need design input, time planning and a

market, in India or abroad.

Kakoli draws on her friends in the garment export

industry to find buyers for the clothes made by the women

in the studio and the quilts made by the villagers.

Spreading Branches

Jyoti and Kakoli have been able to fulfill their dream of

building an organic farm adopting sustainable practices.

They have also moved ahead in their endeavour of meeting

some of their social commitments to the surrounding

neighourhood. They had to put in place a process which

would generate regular income and ensure that the needs

68 • Mukherji and Jain

VISION—The Journal of Business Perspective • Vol.13 • No. 4 • October-December 2009

of the farm and the projects would be met.

Food Preservation

Though most of the farm produce is consumed internally,

whatever surplus remains, is sold through the retail outlet

which was set up in Gurgaon two years ago. The grains

and pulses are manually cleaned and packaged. They are

in the purest form with a lot of nutritious fiber in the form

of husks. The pickles and jams are all made without using

any preservatives or artificial ingredients. Some herbal

cosmetics such as hair wash powder and body scrub or face

pack etc are also manufactured.

Garment Studio

Kakoli has finally found her true identity in being a

fashion designer, seamlessly blending high end fashion

with social work where the entire income goes back into

the project. Only about thirty pieces are made each month

and each ready-to wear piece is meticulously stitched by

hand to give it the perfect finish. The clothes are made of

primarily organic cotton and the dyeing is also done at the

farm. Fabrics are sourced from the organic manufacturers

throughout the country with whom long term relationships

have been developed.

Being located in an agricultural belt where power

supply is inadequate, garments are made with the barest

minimum involvement of machinery. “Once a year, the

clothes are shown at the Ethical Fashion Show** in Paris,

which gives us the right platform to interact with likeminded

people.” Twice a year a small quantity is produced

for “Numanu-label of Love” for their Paris outlet. This

also provides an opportunity for new learning through

interaction with the Paris based designer and pattern maker.

Some of the issues covered in the manifesto are:

• Banning of forced labour and eradicating


• Introducing a fair minimum wage at every step of

the entire supply chain

• Imposing a maximum for working hours (48/


• Ensuring that adequate health and safety

measures are taken at work

• Promoting recovered or recycled raw materials

(agricultural, plastic etc.), or low polluting

materials (hemp, organic cotton)

• Ensuring waste recycling over the whole supply

chain: biodegradable materials, working with

companies that treat their waste

Kakoli fondly remembered the recent reports in the

local media about her endeavours in the field of fashion:

“To commemorate Earth Day, National Geographic

Channel has launched “Preserve Our Planet” movement

to emphasise its commitment towards preservation,

exploration and education of the world we live in. In

partnership with the British Council and Madi Design,

the channel has started a six-day-long celebration to

highlight the current state of our planet. The six-day

festival concludes with a “Green Fashion Show” on

Earth Day. During the fashion show, Kakoli Banerjee

of Satya-Jyoti Trust who also won the prestigious

award at the “Paris Ethical Fashion Week,” will also

showcase her collection” (The Hindu, April 20, 2009).

“Kakoli Banerjee showcased “ecologically responsible

collection” organised by the National Geographic

Channel in Delhi recently. She says, the term

“ecologically responsible collection” not only means

making clothes that are environment friendly but also

incorporating ecologically fit producers to make such

clothes” (India Journal, May 7, 2009).

Harvesting the Fruit

Jyoti and Kakoli are followers of Shri Aurobindo and The

Mother on whose teachings their work principles have

been based. Preservation of nature and aesthetic awareness

are the keywords in all that they do.

Residents at the farm as well as visitors are encouraged

to inculcate the habit for transformation of mind, life

and body. Respect for nature which includes all objects,

animate and inanimate is high on the list of priorities. The

importance of discipline, punctuality, personal hygiene and

cleanliness is emphasised over and over again. Integrity,

responsibility, accountability and sharing are encouraged

as second nature.

Social change is always difficult, particularly when

the basic relations between men and women in families

and societies are involved. The government acknowledges

that though there are good laws, their implementation is

the biggest problem. Societies need their own solutions,

grounded in a vision of justice and gender equality and

consistent with their cultures and conditions, to provide a

better life for both women and men.

The participants at the workshop realised that the

question which has been uppermost in Jyoti’s mind was

about extending prosperity to those who have not yet

achieved it. Social capital consisting of trust relationships

between a community and its leaders can contribute to the

effectiveness of neighborhood regeneration partnerships.

An animated discussion ensued amongst the workshop

Women Empowerment Through Transformational Leadership: Case of Satya Jyoti • 69

VISION—The Journal of Business Perspective • Vol.13 • No. 4 • October-December 2009

participants. There was general agreement that the social

indicators such as life expectancy, infant mortality and

literacy rate show that considerable progress has been

made by India in the recent times and the country has

shown to have the potential to be a catalyst of social and

economic change. Challenges such as population growth

resulting in poverty and ill health coupled with the pockets

of weak governance remained to be met. Improvement in

the status of women however, still lagged behind. Women

in the rural India have to deal with oppression in multiple

forms including social, cultural and religious pressures

in the family, law, politics, education and government

programmes. In spite of equal rights being guaranteed by

the Constitution, women are often treated as second class


Although the number of women entering the

workplace has risen steadily in the previous half century

and strides have been made in attaining economic parity

with men, statistics reveal that women still continue to lag

behind men in the career advancement and in the levels

of compensation besides achievements in status. These

two women however have not waited for the opportunity

to make their mark in the corporate world dominated by

men. They have made a significant choice to provide new

meaning to their lives. The urge to find ways to foster

greater responsibility and cooperation among all sectors

of the society has been strong and led them to give up

corporate race to provide leadership which lead to social

uplift and poverty alleviation.

Jyoti and Kakoli’s greatest achievement has been

providing a platform for women from the lower rung of

society to learn and empower themselves and bring about

their own development and growth. This empowerment

at grassroots level will create momentum for societal

transformation to take the community forward.

*Sri Aurobindo (15-8-1872 – 5-12-1950) an Indian

nationalist and freedom fighter founded the ashram at

Pondicherry where he engaged in the philosophical and

spiritual pursuits. His spiritual collaborator Mirra Richard

came to be known as The Mother. She was instrumental in

establishing Auroville.

** Founded in 2004 by Isabelle Quéhé, Ethical Fashion

Show is the first trade show dedicated to ethical fashion.

Each designer selected to participate is asked to sign

a charter of good conduct which is linked to the ethical

fashion manifesto outlined at the beginning of the project.


h t t p : / / w w w . h i n d u . c o m / 2 0 0 9 / 0 4 / 2 0 /


Shoma Mukherji ( is a consultant in HR, Brand Development, Sales Administration and Training. An HR practitioner

for over 15 years, she is currently pursuing Executive Fellowship Programme in Management at Management Development Institute, Gurgaon, India.

Her research interest areas are Leadership Communication, Cultural Intelligence, Gender Issues, and CSR. Her publications include research papers in

national and international journals and conference proceedings.

Neera Jain ( is Assistant Professor of Business Communication at Management Development Institute, Gurgaon, India. She has been

in academics for the last 19 years. Her current areas of research interest include Organisational Communication, Cross-cultural Communication and

Leadership Communication. Her publications have appeared in various national and international journals.

Copyright of Vision (09722629) is the property of Management Development Institute and its content may not

be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written

permission. However, users may print, download, or email articles for individual use.


  1. Helena Torry says:

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